Learn from Abercrombie & Fitch: Embed social media in every customer touchpoint

13 Aug

“Have you checked us out on Facebook?” As I queued to pay at Abercrombie & Fitch in London over the weekend I kept hearing this phrase over and over again. In fact as everybody paid for their purchases the sales assistants asked them this very same question. Some may have found this annoying, some may have found it forced, and some may have found it distracting. But it is actually a sign that Abercrombie & Fitch is taking its social media strategy seriously. And a great example of just how to embed social media across your customer touchpoints and with all your staff.

Abercrombie & Fitch get it right. There are a few moments at the till when the assistant is usually quiet – the customer is finding their money or waiting for their bank to authorise their credit card. It uses these moments to talk about their social media activity – and in particular a campaign they are currently running on Facebook. And with 1.5 million people liking them on Facebook, they are clearly doing something right. – http://www.socialmediatoday.com/mattrhodes/158024/learn-abercrombie-fitch-embed-social-media-every-customer-touchpoint?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

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